Firestone Launches “Do Truck Stuff” and “Handcrafted” Campaigns

May 2015

Firestone Launches “Do Truck Stuff” and “Handcrafted” Campaigns

Firestone has launched two new campaigns within the overarching “Drive A Firestone” campaign for its Tire and Complete Auto Care divisions that acknowledge auto technicians as the artisans that they truly are, and remind truck owners to get the most out of their truck.

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Bon Voyage!

May 2015

Bon Voyage!

Our very own Sam Thorgaard is off on a European adventure thanks to the Leo’s – our annual internal awards competition. Be sure to track her travels on our Twitter and Instagram, and follow along on her Instagram as well!

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Leo Burnett Chicago Earns Gold OBIE Award

May 2015

Leo Burnett Chicago Earns Gold OBIE Award

Last night, the Outdoor Advertising Association of America (OAAA) honored Leo Burnett Chicago with a Gold OBIE Award for its McDonald’s Happy Meal bus shelter.

In addition, the agency was recognized as a finalist for “Unthink Magritte,” a campaign for the Art Institute of Chicago featuring thought-provoking artist René Magritte’s imagery on bus wraps, billboards and other OOH media.

OBIE Winners and Finalists
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McDonald’s Launches Sirloin Third Pound Burger

May 2015

McDonald’s Launches Sirloin Third Pound Burger

To promote its new Sirloin Third Pound Burger (available for a limited time only), McDonalds will air 25 different commercials with quick-witted comedy actor Max Greenfield, best known for his role as Schmidt on Fox’s “New Girl.”

You can expect a funny, energy-packed “Lovin’ Reminder” every day until June 14.

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McDonald's #imlovinit24 Global Campaign

Mar 2015

McDonald's #imlovinit24 Global Campaign

McDonald’s global #imlovinit24 initiative serves 24 cities around the globe with a moment of joy. Learn more here

Fifth Third Bank Launches Brand Of You Campaign

May 2015

Fifth Third Bank Launches Brand Of You Campaign

Fifth Third Bank is working with employment solutions company NextJob, Inc. to help recent college graduates develop their personal brands and land employment.

After discovering that more than half of college graduates are unemployed six months after graduation, Fifth Third wants to try its hand at providing real, tangible help to young job seekers hoping to kick-off their careers.

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This Mother’s Day, Put Your Heart To Paper

May 2015

This Mother’s Day, Put Your Heart To Paper

How would you tell your mom you love her without using the phrase “I love you?” Our new campaign for Hallmark explores that idea in a poignant social experiment.

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McDonald's at the Oscars Close

Feb 2015

McDonald's at the Oscars

Iconic + iconic + iconic. "Ingredients" (part of the greater "Choose Lovin'" campaign) uses minimalism to make a point - the classics don't need much context. The spot debuted during the 87th annual Academy Awards ceremony, paying homage to the famous films that have helped define the cinematic landscape.

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