Leo Burnett Worldwide secured a record-breaking 69 Lions at this year’s Cannes Lions Festival, with a strong final showing at the Film, Film Craft, Branded Content & Entertainment and Titanium & Integrated Lions Awards. The Always “#LikeAGirl” campaign from Leo Burnett’s Toronto, London and Chicago offices won a Gold Lion in Film for Viral Film, while Leo Burnett Paris won two Gold Lions in Film Craft for its “37 Days” campaign for the Atlantic Group for Production Design/Art Direction and Achievement in Production.Full Article
Account Executive Hannah Qualley is back from Cannes, and she has a notebook full of notes and inspiration to prove it. Hannah was selected to represent Leo Burnett at the Cannes Young Account Executive Academy, an intensive five-day case course that featured a client pitch project, access to the festival’s seminars, account-focused talks with industry leaders and one-on-one coaching with Kevin Allen, the “account guy” who sold through MasterCard’s “Priceless” campaign. Read on to see what she thought about the festival and her three takeaways from the event.Full Article
Directing film #LikeAGirl.
Noted gender documentarian Lauren Greenfield is the calm voice of question and artistic force behind the lens of our Cannes Lions-winning film for Procter & Gamble Always, “#LikeAGirl.” On the eve of Cannes Lions Film show, we took a moment with Lauren to discuss the craft and what it really means to be #LikeAGirl.Full Q+A
On June 26, brands took to the digital airwaves to celebrate the national legalization of same-sex marriage. Ad Age compiled a great round-up from marketers from across the U.S. (including our work for JELL-O broadcast on social media)
We also want to highlight Esurance’s recent film and social campaign behind marriage equality, “#EqualDreams.”Ad Age Article
“The future of retail is here,” says Tod Szewczyk, Leo Burnett VP and director of innovation. Tod has recently partnered with Chicago Ideas to produce a new section for their blog site called “The Future Today.” Every other Thursday, there will be a new written piece by Szewczyk, providing readers with a fresh glimpse into retail technology and brand innovations.
The first article in the series, “Would You Go To A Virtual Reality Bar?” explores the idea of brands using virtual reality in retail and social realms to entertain and impress their audience.
Check out the Chicago Ideas blog for more pieces like this.Full Article
The Samsung “Safety Truck” campaign from Leo Burnett Buenos Aires received a Gold Lion in the Cyber category at the Design, Product Design, Radio and Cyber Lions Awards. The award marks the first Cyber Lion ever for Argentina. Leo Burnett won a total of 10 Lions across the Cyber and Design categories.Full Article
Mayhem exhibits the digital prowess of Allstate, whose recent campaign “Skip Punishment” from Leo Burnett Chicago is sure to send chills down your back.
The online video uses innovative technology to manipulate the “Skip Ad” button that many campaigns offer.
In the interactive spot, two options appear on the screen: “Skip Ad” and “Watch Ad.” Whatever you choose, Mayhem awaits.Full Article