Firestone has launched two new campaigns within the overarching “Drive A Firestone” campaign for its Tire and Complete Auto Care divisions that acknowledge auto technicians as the artisans that they truly are, and remind truck owners to get the most out of their truck.More Info
Last night, the Outdoor Advertising Association of America (OAAA) honored Leo Burnett Chicago with a Gold OBIE Award for its McDonald’s Happy Meal bus shelter.
In addition, the agency was recognized as a finalist for “Unthink Magritte,” a campaign for the Art Institute of Chicago featuring thought-provoking artist René Magritte’s imagery on bus wraps, billboards and other OOH media.OBIE Winners and Finalists
To promote its new Sirloin Third Pound Burger (available for a limited time only), McDonalds will air 25 different commercials with quick-witted comedy actor Max Greenfield, best known for his role as Schmidt on Fox’s “New Girl.”
You can expect a funny, energy-packed “Lovin’ Reminder” every day until June 14.Learn More
Fifth Third Bank is working with employment solutions company NextJob, Inc. to help recent college graduates develop their personal brands and land employment.
After discovering that more than half of college graduates are unemployed six months after graduation, Fifth Third wants to try its hand at providing real, tangible help to young job seekers hoping to kick-off their careers.More Info
Iconic + iconic + iconic. "Ingredients" (part of the greater "Choose Lovin'" campaign) uses minimalism to make a point - the classics don't need much context. The spot debuted during the 87th annual Academy Awards ceremony, paying homage to the famous films that have helped define the cinematic landscape.Watch