In 2013, the hiring rate of African Americans in advertising was on track to be equally representative of the general population by 2079. Fact is, that’s 66 years too long to wait for equality.
At the ADCOLOR Awards on September 19, Burnett joined industry leaders to launch “NO.2.66” – a new, social movement to challenge the industry and ignite a conversation about how to champion diversity hiring. To date, Leo Burnett, Ogilvy & Mather, FCB and DDB have teamed up for the effort.
This new campaign from Delta Faucet embraces life’s messy moments. When Delta innovations make getting clean just as beautiful as getting dirty, that’s “HappiMess.” Created by Leo Burnett Chicago, “HappiMess” is about living every day to its messiest. It allows people to see the beauty in the mess and remember that with messes come accomplishments, memories and fun.Watch
Celebrate the arts with Leo Burnett Chicago in a first of its kind event. Mayor Rahm Emanuel and the Chicago Department of Cultural Affairs and Special Events (DCASE) have announced the establishment of the Fifth Star Awards, an effort to honor “exemplary artists and arts institutions.” The event is sponsored by Allstate Insurance Company and GCM Grosvenor, with in-kind creative support, including name and visual identity, from Leo Burnett Chicago. The inaugural event is set for Sept. 17 at 7 p.m. in Millennium Park’s Jay Pritzker Pavilion.
ComEd has developed a race for the ages to drive young women to enter STEM fields. Young women, ages 13-18, will pair with engineering mentors from ComEd to create electric race cars from recycled refrigerators. Encourage the girls via hashtag #Empower and follow their progress here. Don't miss the games on August 23 at 2 p.m. at the Field Museum.
Multivitamin brand Centrum takes stereotypes about aging to the court for a little one-on-one. In this short film by Leo Burnett Chicago, eight athletic men, ages 46-63, take on a group half their age in a round of streetball in Harlem’s Goat Park. The games and the players are real, and Centrum took a chance on the outcome only to see that the “old men” won four out of four games. With Centrum, it’s still possible to shoot threes at 53.Watch
The Art Institute of Chicago and René Magritte invite the curious to eschew the obvious and Unthink their world in a first of its kind display, “Magritte: The Mystery of the Ordinary, 1926–1938” open June 24-October 13, 2014. The Unthink campaign, promoting this traditional exhibit, is anything but traditional. Engage with the Unthink campaign through provocative print and digital ads around the city of Chicago and download the mobile app. Join the conversation and prepare to Unthink everything you already know.
When did the phrase ‘like a girl’ become so negative? Girls lose confidence more than twice as much as boys during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl,’ and P&G Always, Leo Burnett Chicago, London and Toronto, with the help of famous female documentarian Lauren Greenfield have designed a stirring rally cry to reverse this connotation and champion girls’ confidence in a new empowering campaign: #LikeAGirl.Watch / More Info