Fifth Star Awards

Jul 2014

Fifth Star Awards

Celebrate the arts with Leo Burnett Chicago in a first of its kind event. Mayor Rahm Emanuel and the Chicago Department of Cultural Affairs and Special Events (DCASE) have announced the establishment of the Fifth Star Awards, an effort to honor “exemplary artists and arts institutions.” The event is sponsored by Allstate Insurance Company and GCM Grosvenor, with in-kind creative support, including name and visual identity, from Leo Burnett Chicago. The inaugural event is set for Sept. 17 at 7 p.m. in Millennium Park’s Jay Pritzker Pavilion.

The Icebox Derby

Jul 2014

The Icebox Derby

ComEd has developed a race for the ages to drive young women to enter STEM fields. Young women, ages 13-18, will pair with engineering mentors from ComEd to create electric race cars from recycled refrigerators. Encourage the girls via hashtag #Empower and follow their progress here.

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More From Leo

These Guys Think They Still Got Game Close

Jul 2014

These Guys Think They Still Got Game

Multivitamin brand Centrum takes stereotypes about aging to the court for a little one-on-one. In this short film by Leo Burnett Chicago, eight athletic men, ages 46-63, take on a group half their age in a round of streetball in Harlem’s Goat Park. The games and the players are real, and Centrum took a chance on the outcome only to see that the “old men” won four out of four games. With Centrum, it’s still possible to shoot threes at 53.

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Unthink at the Art Institute of Chicago

Jun 2014

Unthink at the Art Institute of Chicago

The Art Institute of Chicago and René Magritte invite the curious to eschew the obvious and Unthink their world in a first of its kind display, “Magritte: The Mystery of the Ordinary, 1926–1938” open June 24-October 13, 2014. The Unthink campaign, promoting this traditional exhibit, is anything but traditional. Engage with the Unthink campaign through provocative print and digital ads around the city of Chicago and download the mobile app. Join the conversation and prepare to Unthink everything you already know.

What It Means To Be #LikeAGirl Close

Jun 2014

What It Means To Be #LikeAGirl

When did the phrase ‘like a girl’ become so negative? Girls lose confidence more than twice as much as boys during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl,’ and P&G Always, Leo Burnett Chicago, London and Toronto, with the help of famous female documentarian Lauren Greenfield have designed a stirring rally cry to reverse this connotation and champion girls’ confidence in a new empowering campaign: #LikeAGirl.

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Allstate's "#OutHoldingHands" Close

Jun 2014

Allstate's "#OutHoldingHands"

Everyone deserves to be in good hands. From Allstate’s #OutHoldingHands campaign comes an animated short film featuring new single “Safe In My Hands” by singer-songwriter Eli Leib. The film is founded on the simple significance of holding hands, a public, universally understood gesture of love, acceptance and support. June is LGBT Pride Month, and Allstate invites audiences to participate, uploading photos of displays of affection using the hashtag #OutHoldingHands.

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Renetta McCann Named 2014 Industry Influential By American Advertising Federation

May 2014

Renetta McCann Named 2014 Industry Influential By American Advertising Federation

The American Advertising Federation (AAF) recognized Chief Talent Officer of Leo Burnett U.S. Renetta McCann as its 2014 Industry Influential for her work in championing multiculturalism in advertising and promoting career opportunities for diverse candidates. McCann will receive this highly regarded honor this evening at the 2014 Diversity Achievement and Mosaic Awards (DAMA) Dinner, during the AAF’s national conference, ADMERICA!

Congratulations, Renetta!

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May 2014

Fifth Third Bank launched "Reemployment" to help job seekers get back to work sooner. Showcasing several real job seekers, the campaign takes a creative approach to helping those out of work while involving the public to curb unemployment.

By visiting 53.com/reemploy, the public can utilize their own social networks to expand the job seekers’ reach, especially with potential employers, in ways that would be otherwise impossible. For every 53 retweets, Fifth Third will fund a job search coaching package for another unemployed person.

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