Kids Day 2013: bringing our "eyes of a child" approach to life.
Last week we threw open the doors and let 500 kids, ages 1-18, have the run of the place.
Our annual Kids Day featured countless client-themed activities, including Purina's Incredible Dog Show, McDonald's McFun Room with a visit by Ronald himself, Mean Stinks manicures and the highly interactive Digital Carnival. High school students were taken through an "advertising boot camp". Every child had the chance to design art that just might make its way into the Leo Shop and we even offered kids the opportunity to get personalized pitching instruction from former Chicago Cub player, Kerry Wood.