May 2013
To break down the barriers between long time feuding countries India and Pakistan, Leo Burnett's Chicago and Sydney offices created "Small World Machines," a multinational interactive vending machine experience, as part of Coca-Cola's "Open Happiness" campaign.
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May 2013
To demonstrate the concept of Touch2O faucets as precisely tuned instruments, we collaborated with Glenn Kotche, a world-renowned percussionist and composer in his own right. Glenn used his knowledge of experimental percussion to recreate the American classic, “Reach Out, I’ll Be There” using only Touch2O faucets.
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May 2013
Esurance teamed up with the Star Trek franchise to sponsor the latest film Star Trek Into Darkness, which hits theaters May 17th. The fully integrated campaign is part of the brand’s “Insurance for a Modern World” mantra and follows the misadventures of the ship forever in the shadows and lovingly referred to as “Not the Enterprise.”
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Apr 2013
Last week we threw open the doors and let 500 kids, ages 1-18, have the run of the place.
Our annual Kids Day featured countless client-themed activities, including Purina's Incredible Dog Show, McDonald's McFun Room with a visit by Ronald himself, Mean Stinks manicures and the highly interactive Digital Carnival. High school students were taken through an "advertising boot camp". Every child had the chance to design art that just might make its way into the Leo Shop and we even offered kids the opportunity to get personalized pitching instruction from former Chicago Cub player, Kerry Wood.
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Apr 2013
Technology users can learn a thing or two about internet safety and security threats from these small defenseless animals. Norton’s hilarious campaign teaches viewers about digital and mobile security, Wi-Fi privacy and tips for sharing files safely.
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Apr 2013
Fifth Third is the Curious Bank, so they asked “Why does it take so long for some banks to deliver an online bill payment?” To dramatize the absurdity of money just sitting around, we created a ridiculous institution called the “Money Holding Bureau.”
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Apr 2013
As one of the most recognizable names in the NASCAR Sprint Cup Series, Dale Earnhardt Jr. knows the risks of being distracted while driving. Throughout April (distracted driving month) he’s lending his expertise in a new TV spot by Team Sprint to educate drivers about the Sprint Drive First app which helps drivers avoid the distraction of texting while driving.
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Mar 2013
For the second consecutive year, we flew south to the Lone Star State to take over SXSW Interactive and host “South By Leo Burnett” or as we like to call it #SXLB. Our SXSW inspired video interview series featured a slew of lively conversations with key speakers and tech/creative/ad industry aficionados, and you can see it all right here.
