Lurie Children’s Appoints Leo Burnett Business as Creative AOR

Aug 2015

Lurie Children’s Appoints Leo Burnett Business as Creative AOR

Leo Burnett Business announced that Ann & Robert H. Lurie Children’s Hospital of Chicago selected the specialty group within Leo Burnett as creative agency of record. The New York-based agency will develop, design and produce a new strategic and creative campaign that will increase brand awareness of Lurie Children’s as a top-ranked leader in children’s health care.

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Tod Szewczyk: The Future Today Series ‘Album Cover and Force Fields’

Aug 2015

Tod Szewczyk: The Future Today Series ‘Album Cover and Force Fields’

Tod Szewczyk, Leo Burnett VP and director of innovation unveiled another original article of his Chicago Ideas “The Future Today” series.

Tod’s fifth article, “Album Covers and Force Fields” explores the invaluable impact real world objects have in today’s hyper-digital market. Sixty-nine percent of consumers say that they need to disconnect or take a break from the Internet. Can this be viewed as an opportunity for brands to explore their creativity? Tod brings us up to speed with his latest innovative insights.

View previous blog entries and check out the Chicago Ideas blog for more pieces like this.

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How UnitedHealthcare Became a Consumer Brand

Aug 2015

How UnitedHealthcare Became a Consumer Brand

With seemingly endless ways to get into the healthcare system in America, UnitedHealthcare created a campaign that comically shows its understanding of the complex system—even if it’s an “Accidental Fall Into Storm Drain or Manhole.” The campaign garnered 25 million views online, ranked a perfect iSpot effectiveness score and has 98% positive sentiment in social media. Not to mention, next time you hear someone say, “I came in too hot,” you have UHC to thank.

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More From Leo

Arc/Leo Burnett EVP Business Lead Karuna Rawal at Elevation Summit 2015

Aug 2015

Arc/Leo Burnett EVP Business Lead Karuna Rawal at Elevation Summit 2015

Arc/Leo Burnett EVP, Business Lead Karuna Rawal is a featured keynote speaker at this year’s Elevation Summit in Denver on August 21.

Karuna’s presentation, “Must-See Innovations – A Collection of the Best for 2015,” will reveal the best-of-the-best retail innovations for 2015 and show how manufacturers and retailers are actively engaging with shoppers in new and exciting ways.

Read on for Karuna’s insightful Q+A and learn more about the Elevation Summit 2015.

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What’s Your Morning Look Like: Chris Clark

Aug 2015

What’s Your Morning Look Like: Chris Clark

Chris Clark is surrounded by music from the second he wakes up. Listening to records as he makes his coffee, checking out a new band on his way to the train and catching up on album reviews in local paper The Reader are cherished habits that make up his morning and contribute to him rocking at his job as Leo Burnett’s director of music. When he arrives at the office, Chris is responsible for matching songs and artists with our creative concepts and negotiating deals with labels and publishers. Check out his musical morning in the latest episode of What’s Your Morning Look Like on Instagram.

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Cincinnati Bengals Help Fifth Third Bank Fight Cancer

Aug 2015

Cincinnati Bengals Help Fifth Third Bank Fight Cancer

Fifth Third Bank extends its partnership with Stand Up To Cancer in a new campaign featuring the Cincinnati Bengals and a die-hard fan fighting cancer. Firefighter Jon Frye, who spent 20 years saving lives as a first responder, is now fighting for his own life against cancer. Watch this inspirational video of the Bengals giving Jon a pep talk to fight cancer.

Learn more about the campaign in this interview with EVP, Creative Directors Jon Wyville and Dave Loew.

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Q+A With Catherine Davis, Chicago’s new EVP, Account Director

Jul 2015

Q+A With Catherine Davis, Chicago’s new EVP, Account Director

Get to know former Burnetter Cathy Davis as she prepares to return to Leo Burnett Chicago as executive vice president, account director, overseeing the McDonald’s business.

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Jason Parker on Creativity at the Mobile Media Summit

Jul 2015

Jason Parker on Creativity at the Mobile Media Summit

The SVP, strategic innovations director shared his thoughts during the “Creativity and the Mobile Future” panel at the Mobile Media Summit in Chicago.

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