Leo Burnett Business launches the new “What Drives You” campaign for Avis, celebrating the personal journeys of accomplished professionals. The spot features TOMS founder Blake Mycoskie, and the online video series includes astronaut Leland Melvin, GILT cofounders Alexis Maybank and Alexandra Wilson and CSI creator Anthony Zuiker. The campaign, promoting Avis’ Signature Series of luxury brand cars, offers the chance to win a new BMW and a trip to NYC for professional mentorship.Watch
Some injuries are less painful than the embarrassment caused by explaining to the doctor how they happened. From kitchen accidents to dance moves gone wrong, there are thousands of ways you can get injured and thus, thousands upon thousands of ways to get into the health care system.
UnitedHealthcare’s “Ways In” uses humor and real-life scenarios, based on ICD-9 codes, to dramatize the ways people find their way into the complicated health care system and depicts how UnitedHealthcare can help consumers navigate it. In “Our Song,” a couple acts out a very famous cinematic dance scene — and as you can guess, it does not end well.Watch
Leo Burnett Chicago received the highest honor at the Chicago Advertising Federation’s American Advertising Awards last night, winning Agency of the Year. Client Procter & Gamble received the award for Client of the Year. The Leo Burnett Group took home six Best in Category awards for work for the Chicago Art Institute, P&G Always, McDonald¹s, Allstate and the Chicago Latin Film Festival, and an additional 12 Gold, 20 Silver and 25 Bronze prizes.More Info
Reminder: Applications for our summer internship program close March 31! You can apply online right here. Plus, check out our Intern Spotlight series. Hear from former interns who are now full-time employees about what they got out of their experience and what it takes to make it in the big leagues.
To help celebrate International Women’s Day, Chicago, London and Toronto Always teams released a new video entitled “Always #LikeAGirl—Stronger Together,” which continues their mission to build girls’ confidence at puberty and make the phrase #LikeAGirl mean amazing things. The video encourages females across the globe to come together and show all the awesome things they do “like a girl.” Watch it here.Watch