Invesco launched a new marketing initiative, based on the premise that “Financial Noise is everywhere." Created by Leo Burnett to dramatize the importance of separating valuable investing knowledge from financial noise, the spot “Roger on a Monday" depicts Roger living out his day with four financial "experts" hovering around him at every moment.Watch
McDonald's Owner-Operators of Chicago and Northwest Indiana (MOCNI) popped up a Happy Meal bus shelter near the corner of Chicago's Michigan Avenue and East Wacker Place to promote "Another Moment To Love." The campaign kicked off on St. Patrick's Day when the team handed out Shamrock Shake Coupons and Green Sunglasses. The bus shelter, which resembles a Happy Meal complete with iconic golden arches, will be standing for eight weeks. Follow the conversation using #MakeTimeForFamily, and happy sitting!
Chicago took home Silver in the Creative/Ambient category as well as Bronze in the Activation category at this year's Young Gun awards for McDonald's "Literacy Store".
In addition to the winning work, one of our very own Chicago creatives was named among "The Best Young Talent of 2013". Congrats on your achievement, Kamil Kowalczyk!
Read more here about Leo Burnett's strong Chicago connection.
"Pick Up" cleverly tells the story of a young man skipping town with his bride-to-be. The couple runs into their fair share of obstacles along the way but above all, the film conveys that with Firestone tires on your car, you can handle the toughest job, even if it’s a mission of love.Watch
McDonald's "All Grown Up" is a heartwarming story about a little boy who wants to act grown up, but when his mom takes him to McDonald's, he can't resist the $2.99 Happy Meal. Created for McDonald's owner-operators of Chicago and Northwest Indiana, the spot makes a poignant nod to the Chicago scene by featuring a musical track performed by Chicago blues legend Eddy "The Chief" Clearwater and celebrated harmonica player Billy Branch. Enjoy!Watch