McDonald's #imlovinit24 Global Campaign

Mar 2015

McDonald's #imlovinit24 Global Campaign

McDonald’s global #imlovinit24 initiative serves 24 cities around the globe with a moment of joy. Learn more here

UnitedHealthcare’s “Ways In” Close

Mar 2015

UnitedHealthcare’s “Ways In”

Some injuries are less painful than the embarrassment caused by explaining to the doctor how they happened. From kitchen accidents to dance moves gone wrong, there are thousands of ways you can get injured and thus, thousands upon thousands of ways to get into the health care system.

UnitedHealthcare’s “Ways In” uses humor and real-life scenarios, based on ICD-9 codes, to dramatize the ways people find their way into the complicated health care system and depicts how UnitedHealthcare can help consumers navigate it. In “Our Song,” a couple acts out a very famous cinematic dance scene — and as you can guess, it does not end well.

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Leo Burnett Chicago is Agency of the Year at CAF's American Advertising Awards

Mar 2015

Leo Burnett Chicago is Agency of the Year at CAF's American Advertising Awards

Leo Burnett Chicago received the highest honor at the Chicago Advertising Federation’s American Advertising Awards last night, winning Agency of the Year. Client Procter & Gamble received the award for Client of the Year. The Leo Burnett Group took home six Best in Category awards for work for the Chicago Art Institute, P&G Always, McDonald¹s, Allstate and the Chicago Latin Film Festival, and an additional 12 Gold, 20 Silver and 25 Bronze prizes.

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Summer Internship Applications Close March 31

Mar 2015

Summer Internship Applications Close March 31

Reminder: Applications for our summer internship program close March 31! You can apply online right here. Plus, check out our Intern Spotlight series. Hear from former interns who are now full-time employees about what they got out of their experience and what it takes to make it in the big leagues.

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More From Leo

Always Releases '#LikeAGirl - Stronger Together' Close

Mar 2015

Always Releases '#LikeAGirl - Stronger Together'

To help celebrate International Women’s Day, Chicago, London and Toronto Always teams released a new video entitled “Always #LikeAGirl—Stronger Together,” which continues their mission to build girls’ confidence at puberty and make the phrase #LikeAGirl mean amazing things. The video encourages females across the globe to come together and show all the awesome things they do “like a girl.” Watch it here.

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McDonald's at the Oscars Close

Feb 2015

McDonald's at the Oscars

Iconic + iconic + iconic. "Ingredients" (part of the greater "Choose Lovin'" campaign) uses minimalism to make a point - the classics don't need much context. The spot debuted during the 87th annual Academy Awards ceremony, paying homage to the famous films that have helped define the cinematic landscape.

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Don’t Say “I Love You” This Valentine’s Day Close

Feb 2015

Don’t Say “I Love You” This Valentine’s Day

In the latest for Hallmark, real life couples share what they love about their partners without relying on the word “love.” Watch Bob and Kim talk about what’s kept them together for 56 years and get to know the other six couples here. You might feel inspired to #PutYourHeartToPaper and say more than “I love you” this Valentine’s Day.

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Hugs and Disses: Valentine's Day Consumer Insights from Arc

Feb 2015

Hugs and Disses: Valentine's Day Consumer Insights from Arc

A new survey by Arc, the brand activation agency within the Leo Burnett Group, reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations.

What generation spends the least? Who has the highest Valentine’s expectations? Just how many men think Valentine’s Day is only slightly better than getting a tooth pulled?! Find out here.

P&G Secret's #BiggestAssemblyEver

Feb 2015

P&G Secret's #BiggestAssemblyEver

P&G Secret’s Mean Stinks held the Biggest. Assembly. Ever. to combat girl-on-girl cyber bullying. The assembly, hosted by anti-bullying activist Keenan West in an L.A middle school and broadcast live online to 2,000 schools across the country, featured the cast of the new movie “The Duff” sharing their own stories of cyber bullying. Check out the inspiring Tumblr, and follow #MeanStinks all year for updates and resources.