CEO, Leo Burnett North America
As the head of North America, Rich is responsible for driving growth and innovation across Leo Burnett and Arc. Under his leadership, business has grown, management has flourished, EFFIE Awards for effective advertising have piled up and the agency was named one of Advertising Age’s Agencies to Watch and twice recognized by Advertising Age as a Best Place to Work.
Rich is recognized as one of the company’s top business leaders and is part of its global Executive Leadership Team. His commitment to creativity and moving the agency forward is unwavering.
Find Rich on LinkedIn.
Chief Client Officer
Nina has been building and sustaining client relationships on behalf of Burnett for nearly 30 years. Throughout her tenure, she has built effective, award-winning agency teams for blue-chip brands such as Allstate, GM, Hallmark, Kraft and Kellogg’s.
And today, she continues to apply her “roll up the sleeves and dig-in” approach to client projects big and small. Nina was named the Chicago Ad Federation’s Woman of the Year, placing her in the ranks of a select few Chicago advertising women who have set the bar and made landmark contributions to the industry.
Managing Creative Director of Arc
As lead creative for Arc — the Brand Activation Agency for the Leo Burnett Group — Jim is in constant motion, activating teams of people on Intel, McDonald’s, P&G, Coca-Cola, MillerCoors and Sprint to get the best work for some of the best clients in the world.
With expertise across all communication platforms and channels, Jim will be the first to tell you, a channel is not an idea. Integrating messages across channels and executing flawlessly for a brand is his craft. And making those ideas compelling enough to drive participation and change behavior is what moves him.
EVP, Reputation & Communications
Amy is the promoter and protector of the Leo Burnett brand, overseeing external and internal communications across the agency's 95+ global offices.
Her optimism, curiosity and diplomacy help her get the job done as ultimate steward of Burnett’s reputation. Amy’s nose for news and ability to tell the story of who we are has reinvigorated the brand on the pages of national and industry news, not to mention in clients’ minds.
Find Amy on LinkedIn.
EVP, Deputy General Counsel
Barbara works in a legal capacity to protect the creative spirit of a tagline, commercial or billboard idea. She has earned the trust and respect of clients and colleagues across the agency with her innate ability to analyze complex problems, combining her knowledge of advertising and promotion law with an understanding of business needs and client issues.
In addition to her duties as general counsel, Barbara acts as the agency’s representative on the American Association of Advertising Agencies’ Legal Committee.
As head of our production team, Vincent is responsible for the integrated production for all Leo Burnett USA clients and is an industry leader in the area. A 25-year veteran of the advertising business, Vincent has received numerous prestigious awards for his work, including a gold Clio for an Altoids integrated campaign; a Cannes Film Gold Lion for Altoids; and a Cannes Direct Gold Lion for the production of Coca-Cola’s “Small World Machines.” Vincent is at the helm of a 300-person staff, and oversees two internal studios — LB Interactive and Greenhouse. The Leo Burnett production department produces world-class print, mobile, retail, social, digital, broadcast, radio, experiential, out-of-home and branded content.
Find Vincent on LinkedIn.
Chief Growth Officer
As head of our growth team, Bill has established a successful vision and strategy for prospecting clients, managing new streams of agency revenue and overseeing pitch efforts.
With an entrepreneurial spirit, an infectious enthusiasm for tackling new challenges and a gift for meaningful storytelling, Bill pulls from his account management background to craft — and win — pitches that inspire brands to think bigger, work collaboratively, act with courage and appreciate the purpose that they can have in people's lives.
Find Bill on LinkedIn.
Chief Strategy Officer
As head of Leo Burnett’s Strategy department, Mick ensures that our strategic output helps to build and sustain the most influential brands and deliver the very best creative product.
Big brands such as Allstate, BMW, IKEA, Kellogg’s and Nintendo have benefitted from Mick’s sharp thinking, and he recently returned to Burnett after five years to fuse his passion for business and brand strategy into our world-class planning discipline. One reason for his return: the agency’s HumanKind approach to connecting brands and people. And the annual Breakfast.
Find Mick on LinkedIn.
Chief Talent Officer
Long a high-profile member of Chicago’s advertising industry, in 2012, Renetta returned to the agency where she launched her career in the business.
As Chief Talent Officer, she plays a key role in ensuring that we retain, attract and arm the best and brightest minds in business today. And she helps us live up to our goal of truly being a Best Place to Work. Renetta’s open-source management style and invitation to employees to follow their curiosities and contribute their ideas helps us keep people at the crux of every decision and discussion.
Global President of Arc
As President of Arc, Bob's focus is to build the capability, connectivity and performance of the growing global Arc network. With nearly 20 years of Leo Burnett experience under his belt, Bob’s no stranger to life in the agency fast lane. Most recently, Bob served as Global Account Director on Samsung. Prior to that work, he spent nearly a decade on fast food giant McDonald’s. Bob is now turning his attention to Arc, working closely with the agency's U.S. and global leadership teams to deliver an aggressive growth plan that further solidifies Arc as the world’s leading activation agency.
Chief Financial Officer
As CFO, Suellen directs and oversees the financial operations of all North American Leo Burnett Group agencies. She brings to the role the right mix of finance and strategy experience, global business purview and insight into client-side needs.
With a comprehensive understanding of day-to-day financial operations and the ability to turn numbers and analytics into business strategy, she ensures that we have the financial acumen to power our HumanKind vision.
Chief Platform & Partnerships Officer
Mark’s role at Burnett is to help drive brand participation, break down technology and make it easily understood and applied. It’s an apt one for someone who has helped to nurture and drive groundbreaking, cross-channel, cross-discipline thinking throughout his career.
Mark is accelerating innovation across the entire agency in how we work, how we are structured and how we operate. He has helped us reframe so many opportunities for clients that we have a saying: "Invite Mark to the meeting. He'll make what we're doing better.”
Find Mark on LinkedIn.