2nd Oct 2012
Big Wins at the National ADDYs
Still wreaking havoc on the playing field, the “Mayhem” campaign for Allstate took home six of Leo Burnett Chicago’s thirteen gold ADDYs. Apart from the “Mayhem” buzz, Coca-Cola’s “Arctic Home”, McDonald’s outdoor work, P&G’s “Mean Stinks” and Sealy’s “In Bed” all brought home gold, as well.
Gold
- Allstate “Mayhem” – Mixed/Multiple Media: Consumer, Regional/National
- Allstate “Mayhem” – Television: Regional/National TV Campaigns – Consumer Services
- Allstate “Streaker” – Television: Regional/National TV Single – Consumer Services
- Allstate “Raccoon” – Television: Regional/National TV Single – Consumer Services
- Allstate “Blind Spot” – Television: Regional/National TV Single – Consumer Services
- Allstate “Mayhem Wine Bottle” – Advertising Industry Self Promotion: Creative Services and Industry Suppliers
- Coca-Cola “Snowball Effect” – Interactive Media: Online – Mobile Marketing
- Coca-Cola “Stare Bear” – Consumer or Trade Publication: Full Page – Four-color
- MOCNI “Best Fries on the Planet” – Out-of-Home: Campaign
- MOCNI “Fry Lights” – Out-of-Home: Outdoor Board – Extension/Dimensional
- MOCNI “Open Late” – Out-of-Home: Site – Exterior Still or Static
- P&G Secret “Mean Stinks” – Mixed/Multiple Media: Consumer, Regional/National
- Sealy “In Bed” – Interactive Media: Online – Mobile Marketing
Silver
- Allstate “GPS” – Television: Regional/National TV Single – Consumer Services
- Coca-Cola “Arctic Home” – Interactive Media: Websites, Consumer Flash – Products
- Coca-Cola “Thumbprints” – Consumer or Trade Publication: Campaign
- Kellogg’s Special K “What Will You Gain When You Lose?” – Mixed/Multiple Media: Consumer, Regional/National
- MOCNI “Comedy/Tragedy” – Out-of-Home: Site – Exterior Still or Static
