2nd Oct 2012
Owning It At The Effies
Last night, Leo Burnett Group stole the show at the 44th Annual Effie Awards. The group was honored with more golds than any other agency, and had four campaigns up for the prestigious, Grand Effie. At the conclusion of the evening, Leo Burnett Group was named the second most effective agency in North America.
Gold/Grand Effie Finalists
- Kellogg's Special K, "What Will You Gain When You Lose" - Breakfast Foods
- Troy Public Library, "Book Burning Party" - GoodWorks - Non-Profit
- Troy Public Library, "Book Burning Party" - Government/Institutional/Recruitment
- Troy Public Library, "Book Burning Party" - Small Budgets, Products & Services
- Allstate, "Mayhem" - Insurance
- IKEA, "Moving Day" - Media Idea
Silver
- Allstate, "Mala Suerte Campaign" - Hispanic
- Sealy, "Supporting Whatever You Do in Bed" - Household Furnishings & Appliances
- P&G Beauty Scale, "The Best in Beauty 201" - Shopper Marketing: Multi-Brand Shopper Solution
- Walgreens, "Walk with Walgreens" - Shopper Marketing: Shopper Loyalty Program
- MillerCoors Keystone Light, "Canhole" - Small Budgets, Products & Services
Bronze
- Walgreens, "Walk with Walgreens" - GoodWorks - Brands
- Buick, "Human Highlights Reel" - Single Media Company Activation
