Hannah Qualley Reflects on the Cannes Young Lions Account Executive Academy

Jun 2015

Hannah Qualley Reflects on the Cannes Young Lions Account Executive Academy

Account Executive Hannah Qualley is back from Cannes, and she has a notebook full of notes and inspiration to prove it. Hannah was selected to represent Leo Burnett at the Cannes Young Account Executive Academy, an intensive five-day case course that featured a client pitch project, access to the festival’s seminars, account-focused talks with industry leaders and one-on-one coaching with Kevin Allen, the “account guy” who sold through MasterCard’s “Priceless” campaign. Read on to see what she thought about the festival and her three takeaways from the event.

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Lauren Greenfield on How to Direct #LikeAGirl

Jun 2015

Lauren Greenfield on How to Direct #LikeAGirl

Directing film #LikeAGirl.

Noted gender documentarian Lauren Greenfield is the calm voice of question and artistic force behind the lens of our Cannes Lions-winning film for Procter & Gamble Always, “#LikeAGirl.” On the eve of Cannes Lions Film show, we took a moment with Lauren to discuss the craft and what it really means to be #LikeAGirl.

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Brands Celebrate SCOTUS Marriage Decision

Jun 2015

Brands Celebrate SCOTUS Marriage Decision

On June 26, brands took to the digital airwaves to celebrate the national legalization of same-sex marriage. Ad Age compiled a great round-up from marketers from across the U.S. (including our work for JELL-O broadcast on social media)

We also want to highlight Esurance’s recent film and social campaign behind marriage equality, “#EqualDreams.”

Ad Age Article
Tod Szewczyk and Chicago Ideas launch “The Future Today”

Jun 2015

Tod Szewczyk and Chicago Ideas launch “The Future Today”

“The future of retail is here,” says Tod Szewczyk, Leo Burnett VP and director of innovation. Tod has recently partnered with Chicago Ideas to produce a new section for their blog site called “The Future Today.” Every other Thursday, there will be a new written piece by Szewczyk, providing readers with a fresh glimpse into retail technology and brand innovations.

The first article in the series, “Would You Go To A Virtual Reality Bar?” explores the idea of brands using virtual reality in retail and social realms to entertain and impress their audience.

Check out the Chicago Ideas blog for more pieces like this.

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Cannes Preview: James Kirkham on ‘The Game Show Theory’

Jun 2015

Cannes Preview: James Kirkham on ‘The Game Show Theory’

On June 24 in Cannes, Leo Burnett’s global head of mobile and social, James Kirkham, along with Exposure Chief Strategy Officer Jonathan Fraser, will present on “The Game Show Theory.” James provided us with a teaser of the talk.

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Cannes Preview: “Arabs Be Like: The Modern Middle East,” with Yousef Tuqan

Jun 2015

Cannes Preview: “Arabs Be Like: The Modern Middle East,” with Yousef Tuqan

Yousef Tuqan, chief innovation officer for Leo Burnett MENA, will lead a seminar June 24 at the Cannes Festival of Creativity called “Arabs Be Like: The Modern Middle East.”

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Steve Bonnell: The Importance of Clients at Cannes

Jun 2015

Steve Bonnell: The Importance of Clients at Cannes

EVP, Global Account Director Steve Bonnell talks about the impact of having a dedicated, inspired client attend the Cannes International Festival of Creativity.

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