McDonald's Owner-Operators of Chicago and Northwest Indiana (MOCNI) popped up a Happy Meal bus shelter near the corner of Chicago's Michigan Avenue and East Wacker Place to promote "Another Moment To Love." The campaign kicked off on St. Patrick's Day when the team handed out Shamrock Shake Coupons and Green Sunglasses. The bus shelter, which resembles a Happy Meal complete with iconic golden arches, will be standing for eight weeks. Follow the conversation using #MakeTimeForFamily, and happy sitting!
We're proud to announce this year's partnership with Huffington Post to produce the ultimate resource for marketers/ad junkies alike who are in need of a comprehensive guide to the rodeo that is South by Southwest.
Presenting: #SXLB @HuffPostLive – brought to you by HuffPost Live and Leo Burnett. It's our own take on all the happenings down in Austin, captured through short video interviews with the most-talked-about companies and individuals.
Be sure to tune into HuffPost Live from Saturday, March 8 through Tuesday, March 11. And join the conversation with the #SXLB hashtag from Friday onwards.
From February 16-20, Leo Burnett/Arc will be reporting live from EuroShop, the world's largest retail trade fair. Tune-in to EuroShop Live on Tumblr all week long to learn more about the retail innovations, trends and ideas that will impact the way we shop now and in the future.
Leo Burnett's Humans Being: Relationships is on a hunt for what it means to be coupled off in today's world. And you might be surprised as to what the answers are.
Take a minute (in between flower-ordering and reservation-making) to see what we mean.
Enjoy, Humans Being: Relationships.
The Chicago Tribune list honors local companies - large and small, across all industries - with positive and proactive work systems and cultures. Although many of us already know what a fabulous workplace we share, this was a tough competition. The Leo Burnett Group is one out of 25 large employers to make the cut, and we are the only creative agency included in the list of 100 companies.
Today, our very own Chief Creative Officer Susan Credle was honored by the Chicago Advertising Federation as "Ad Woman of the Year." Since joining Leo Burnett in 2009, Susan has spearheaded a creative renaissance at the agency through an eye for new top talent; a commitment to work that benefits brands and the world, and a vision for clients that always looks far beyond a single campaign or ad. Join us in congratulating Susan on this momentous achievement!
Many bonds and groundbreaking treaties and alliances have been forged over a meal. The Recipeace campaign cultivates this idea by bringing people together over food to raise awareness for Peace Day on September 21. Piloted in Chicago, more than 75 restaurants, chefs, food trucks, bloggers and diners participated in Recipeace last year.
The campaign created by Leo Burnett Chicago, won the prestigious D&AD’s 2012 White Pencil, as well as the 2013 One Show Design Awards Gold Pencil and Best of Show in Design.Break Bread & Spread Peace
RE/MAX has appointed The Leo Burnett Group to develop and create its 2014 national advertising campaign. The account will be managed by a Chicago-based multidisciplinary team that will oversee and lead all creative, brand positioning and strategy for the global real estate franchisor.Want more info?