A new survey by Arc, the brand activation agency within the Leo Burnett Group, reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations.
What generation spends the least? Who has the highest Valentine’s expectations? Just how many men think Valentine’s Day is only slightly better than getting a tooth pulled?! Find out here.