Leo Burnett VP and Director of Innovation Tod Szewczyk is back with his latest Chicago Ideas “The Future Today” post. Tod’s article “What Do Instagram, Beer and Gamification Have to Do With One Another?” breaks down how brands and retailers can cut through the “cluttered distraction” in today’s modern marketing and connected lifestyle.Full Article
With 300 million monthly active users and no signs of halted growth, Instagram has become one of the most popular and influential social channels. Chief Innovation Officer Mark Renshaw sat down with the platform to chat everything from craft to extended ad offerings as part of our Partner in Residence series. Click here to read the full interview.Full Article
Arc Worldwide SVP of Global Shopper Marketing April Carlisle is a presenter at this year’s OmniShopper Conference — a conference exploring insights and marketing strategies in the retail industry.
April will be sharing her valuable retail and branding wisdom during her session “The Retailer’s Digital Wild, Wild West: How to Leverage Insights to Win in the Gold Rush with Manufacturers and Suppliers,” scheduled for Wednesday, July 22, at 11 a.m.
We caught up with April earlier this week for a quick Q + A. Thanks for the sneak peak, April!Full Article
Account Executive Hannah Qualley is back from Cannes, and she has a notebook full of notes and inspiration to prove it. Hannah was selected to represent Leo Burnett at the Cannes Young Account Executive Academy, an intensive five-day case course that featured a client pitch project, access to the festival’s seminars, account-focused talks with industry leaders and one-on-one coaching with Kevin Allen, the “account guy” who sold through MasterCard’s “Priceless” campaign. Read on to see what she thought about the festival and her three takeaways from the event.Full Article
Directing film #LikeAGirl.
Noted gender documentarian Lauren Greenfield is the calm voice of question and artistic force behind the lens of our Cannes Lions-winning film for Procter & Gamble Always, “#LikeAGirl.” On the eve of Cannes Lions Film show, we took a moment with Lauren to discuss the craft and what it really means to be #LikeAGirl.Full Q+A
On June 26, brands took to the digital airwaves to celebrate the national legalization of same-sex marriage. Ad Age compiled a great round-up from marketers from across the U.S. (including our work for JELL-O broadcast on social media)
We also want to highlight Esurance’s recent film and social campaign behind marriage equality, “#EqualDreams.”Ad Age Article
On June 24 in Cannes, Leo Burnett’s global head of mobile and social, James Kirkham, along with Exposure Chief Strategy Officer Jonathan Fraser, will present on “The Game Show Theory.” James provided us with a teaser of the talk.Full Article