Lurie Children’s Appoints Leo Burnett Business as Creative AOR

Aug 2015

Lurie Children’s Appoints Leo Burnett Business as Creative AOR

Leo Burnett Business announced that Ann & Robert H. Lurie Children’s Hospital of Chicago selected the specialty group within Leo Burnett as creative agency of record. The New York-based agency will develop, design and produce a new strategic and creative campaign that will increase brand awareness of Lurie Children’s as a top-ranked leader in children’s health care.

Full Article
Tod Szewczyk: The Future Today Series ‘Album Cover and Force Fields’

Aug 2015

Tod Szewczyk: The Future Today Series ‘Album Cover and Force Fields’

Tod Szewczyk, Leo Burnett VP and director of innovation unveiled another original article of his Chicago Ideas “The Future Today” series.

Tod’s fifth article, “Album Covers and Force Fields” explores the invaluable impact real world objects have in today’s hyper-digital market. Sixty-nine percent of consumers say that they need to disconnect or take a break from the Internet. Can this be viewed as an opportunity for brands to explore their creativity? Tod brings us up to speed with his latest innovative insights.

View previous blog entries and check out the Chicago Ideas blog for more pieces like this.

Full Article
Arc/Leo Burnett EVP Business Lead Karuna Rawal at Elevation Summit 2015

Aug 2015

Arc/Leo Burnett EVP Business Lead Karuna Rawal at Elevation Summit 2015

Arc/Leo Burnett EVP, Business Lead Karuna Rawal is a featured keynote speaker at this year’s Elevation Summit in Denver on August 21.

Karuna’s presentation, “Must-See Innovations – A Collection of the Best for 2015,” will reveal the best-of-the-best retail innovations for 2015 and show how manufacturers and retailers are actively engaging with shoppers in new and exciting ways.

Read on for Karuna’s insightful Q+A and learn more about the Elevation Summit 2015.

Full Article
Jason Parker on Creativity at the Mobile Media Summit

Jul 2015

Jason Parker on Creativity at the Mobile Media Summit

The SVP, strategic innovations director shared his thoughts during the “Creativity and the Mobile Future” panel at the Mobile Media Summit in Chicago.

Full Article
Arianna Huffington Visits Leo Burnett

Aug 2015

Arianna Huffington Visits Leo Burnett

In October 2014, Leo Burnett and the Huffington Post announced a first-of-its-kind partnership. We caught up with chair, president and editor-in-chief Arianna Huffington to discuss the pioneering agency/publisher model and “Thrive,” Huffington’s latest book and contemporary philosophy for the modern professional woman.

Full Article
Leo Burnett Celebrates 80 Years

Aug 2015

Leo Burnett Celebrates 80 Years

We celebrated our 80th anniversary by welcoming our six Leo Love nonprofit organizations — Chicago Shakespeare Theatre, Embarc, Junior Achievement, Marwen, Off the Street Club and Ronald McDonald House — to the office. We invited employees to participate in immersive experiences with the organizations and learn about their missions as well as their challenges, and then think about how their creativity can help solve them.

On the eve of the anniversary, we honored our employees with milestone anniversaries at the agency. Our 2015 Service Awards recognized more than 300 employees, including two employees celebrating 35 years of service, as well as our Global CCO Mark Tutssel’s 30th anniversary and our North America CEO Rich Stoddart’s 20th.

Photo Gallery
80 Years of Creativity

Aug 2015

80 Years of Creativity

Starting in 1935 with our first client, we took a humble tin of peas and grew it into a giant, the Jolly Green Giant, who lives on 80 years later. We led the industry in adopting television advertising as a visual medium in the 1950s and were one of the first to create a viral web video advertisement, John West Salmon “Bear Fight,” in 2000. Today, we’re known for trailblazing creative such as the P&G Always “#LikeAGirl” social movement, the world’s first live-streaming virtual reality birth using Samsung Gear VR and McDonald’s 24 hours of joy, a 24-city, 24-hour worldwide event.

Today, we celebrate with more than 9,000 employees across 86 offices. Here at global headquarters in Chicago, we celebrate with six Leo Love organizations, strategically selected nonprofit partners focusing on children, creativity and Chicago.

A Conversation With Instagram

Jul 2015

A Conversation With Instagram

With 300 million monthly active users and no signs of halted growth, Instagram has become one of the most popular and influential social channels. Chief Innovation Officer Mark Renshaw sat down with the platform to chat everything from craft to extended ad offerings as part of our Partner in Residence series. Click here to read the full interview.

Full Article