A new survey by Arc, the brand activation agency within the Leo Burnett Group, reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations.
What generation spends the least? Who has the highest Valentine’s expectations? Just how many men think Valentine’s Day is only slightly better than getting a tooth pulled?! Find out here.
In partnership with Chicago Ideas Week, we're thrilled to announce our book sharing program that makes searching for your favorite titles as easy as hopping on the CTA. We're placing some of our choice books on CTA trains. So, what do you do if you find one? It's simple: Take it. Read it. Return it.
Keep us updated on your yellow sticker discoveries using #BooksOnTheL. For more details, click here.
In 2013, the hiring rate of African Americans in advertising was on track to be equally representative of the general population by 2079. Fact is, that’s 66 years too long to wait for equality.
At the ADCOLOR Awards on September 19, Burnett joined industry leaders to launch “NO.2.66” – a new, social movement to challenge the industry and ignite a conversation about how to champion diversity hiring. To date, Leo Burnett, Ogilvy & Mather, FCB and DDB have teamed up for the effort.