In this spot, Dean Winters plays a frantic woman about to give birth in a speeding car as her husband races to the hospital, causing multiple accidents along the way. "Labor" uses humor to remind viewers of life’s dangerous realties, encouraging viewers to use Allstate.
WatchOther insurance companies want to talk about saving money. But what about the protection you get? When you cut your price, you cut your coverage. And if you don't have Allstate, you might not be protected...from Mayhem. In this spot, Mayhem takes the form of a family dog who is better at accepting bribes than keeping burglars away.
WatchDean Winters demonstrates how “being all OMG” can quickly become Mayhem.
WatchUnlimited data changes everything. At least that’s what the new “Unlimited” campaign from “Team Sprint” – Leo Burnett and Digitas – makes certain for NBA enthusiasts. The TV spot shows a husband and father morphing into NBA star forward Kevin Durant after staying up late watching NBA on his Sprint device. His son is a bit disturbed by the transformation, while his wife is more than happy to have a new (tall) husband to help around the house.
WatchTeam Sprint – Leo Burnett and Digitas – created the “I Am Unlimited” campaign to launch Sprint’s iPhone 5, which is the only carrier to offer customers Truly Unlimited data. The campaign paints a picture of today's mobile user - smart, savvy people who push boundaries, question the status quo and want to get more from their mobile.
WatchSprint's latest TV spot, “Girl” took 12 years to make and features a young girl whose father filmed her chatting, laughing and growing up from the time she was born to adolescence. The time-lapse video is easily shared from phone to phone using The Galaxy SIII Unlimited Edition where sharing photos, data and video is truly unlimited.
WatchSprint's “Sharing is Not Caring,” highlights the brand's unlimited data plans. “Family Meeting,” shows a family debating how they will divvy up the shared gigabytes of their data plan. It was created to show the conflict that arises when several people are forced to share a limited amount of data.
WatchThe Sprint “Sharing is Not Caring” family is at again. This time, they are enjoying family phone time in the den until a “puppet" interrupts them by breaking into song and dance.
WatchTeam Sprint – Leo Burnett and Digitas – created the “Swarm” campaign to inform wireless users how they can avoid the distraction of texting and driving by installing Sprint’s “Drive First” mobile application. The overarching message of that campaign is we can live without the “&” when referring to texting & driving, and the Sprint Drive First app can help remove the temptation to do both at the same time.
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McDonald’s “Lucky Penny” tells the story of a boy who finds what he believes to be a “lucky” penny on his way to school. However, from the moment he picks it up and throughout his day, his good luck seems to be running out. Just when he is about to give up on the power of the penny, he realizes it really was lucky all along. In the end, he decides to pass on the luck to someone less fortunate and gives away his penny to the Ronald McDonald House Charities.
WatchAs the world gathers to honor the glory of the finish, Kellogg's celebrates the promise of a great start. In Kellogg's "From Great Starts Come Great Things" campaign, we dive into the journey of US Olympic Swimmer, Rebecca Soni, as she moves in reverse through the water going back to the start. Kellogg's highlights the start of the day, concluding the commercial from the beginning of Rebecca's journey and the portrayal of her younger-self saying "See you at breakfast."
WatchSpecial K reframed the weight loss conversation from deprivation to inspiration and showed women everywhere that it’s not about what you have to lose, it’s about all you have to gain. The integrated campaign included events, social media, online messages and videos, television, print and out of home advertising.
WatchParents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and flaws. So what if instead of giving them lectures, we gave girls the tools to change? The courage to be nice?
Watch“Meanamorphosis” is the story of Emily Monroe, a bully whose mean behavior causes her to change in an unusual way. This strange tale is accompanied by a “scratch & sniff” card with eight different scents. Some of them smell nice and some are as nasty as the bully herself.
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For the first time ever, Coca-Cola changed the colors of its iconic red can to white in support of the company’s initiative to create an Arctic refuge for the polar bear. The new can made national headlines and served as a beautiful tangible symbol of Coke’s commitment to protect the natural habitat of the polar bear.
WatchHallmark's "Tell Me" spot highlights the authentic emotional needs we all share, while emphasizing how a Hallmark card can help satisfy and fulfill those needs. "Tell Me" connects with viewers through the honest emotions of every day life by showing the strengths and struggles of our time, from cancer and the recession to basic emotional truths.
WatchCreated by Leo Burnett Chicago, Hallmark's new spot "Motherbird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and execution, the spot explores authentic, emotional storytelling.
WatchLeo Burnett Chicago joined efforts with Hallmark to produce "The Team," which follows one woman’s journey as she reunites with her high school basketball team. Together, they find a way to show their appreciation for their old coach. The spot explores sentimental storytelling and adds nostalgia to card giving and receiving.
WatchHallmark’s “Give & Get” campaign proves that sometimes it's just as much fun to send the perfect card as it is to receive it.
WatchOn Nov. 30, 2011 Norton launched a 24-hour online, Facebook experiment called “Stuff Theater,” in which actors, artists and musicians brought the status updates, pictures and other public information of its 170,000 fans to life.
WatchSymantec promotes its Norton Antivirus software with an advertising campaign focusing on “Stuff.” The campaign was created with the idea that the “Stuff” we store on our computers is more than just data. It’s who you are Stuff, where you’ve been and where you’re going Stuff. It’s all the important Stuff that lives on your hard drive, your mobile device, and on the web. The Stuff that makes you, you. The thing is, bad stuff can happen to your Stuff. Which is why your Stuff needs Norton.
WatchSymantec promotes its Norton Antivirus software with an advertising campaign focusing on “Stuff.” The campaign was created with the idea that the “Stuff” we store on our computers is more than just data. It’s who you are Stuff, where you’ve been and where you’re going Stuff. It’s all the important Stuff that lives on your hard drive, your mobile device, and on the web. The Stuff that makes you, you. The thing is, bad stuff can happen to your Stuff. Which is why your Stuff needs Norton.
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Many people have wellness intentions, but not everyone does something about it. Walgreens turned intentions into action by creating the first loyalty program that rewards people for walking: Walk with Walgreens.
WatchMayhem Super Bowl Blackout
Mean Stinks - Direct Mail
Chicago earned a wealth of 7+ and 8 Ball honors at the first quarter Global Product Committee meeting in Berlin. Check out some of the recognized work.
