Unlimited data changes everything. At least that’s what the new “Unlimited” campaign from “Team Sprint” – Leo Burnett and Digitas – makes certain for NBA enthusiasts. The TV spot shows a husband and father morphing into NBA star forward Kevin Durant after staying up late watching NBA on his Sprint device. His son is a bit disturbed by the transformation, while his wife is more than happy to have a new (tall) husband to help around the house.
"I Am Unlimited"
Team Sprint – Leo Burnett and Digitas – created the “I Am Unlimited” campaign to launch Sprint’s iPhone 5, which is the only carrier to offer customers Truly Unlimited data. The campaign paints a picture of today's mobile user - smart, savvy people who push boundaries, question the status quo and want to get more from their mobile.
Sprint's latest TV spot, “Girl” took 12 years to make and features a young girl whose father filmed her chatting, laughing and growing up from the time she was born to adolescence. The time-lapse video is easily shared from phone to phone using The Galaxy SIII Unlimited Edition where sharing photos, data and video is truly unlimited.
Sprint's "Family Meeting"
Sprint's “Sharing is Not Caring,” highlights the brand's unlimited data plans. “Family Meeting,” shows a family debating how they will divvy up the shared gigabytes of their data plan. It was created to show the conflict that arises when several people are forced to share a limited amount of data.
The Sprint “Sharing is Not Caring” family is at again. This time, they are enjoying family phone time in the den until a “puppet" interrupts them by breaking into song and dance.
Team Sprint – Leo Burnett and Digitas – created the “Swarm” campaign to inform wireless users how they can avoid the distraction of texting and driving by installing Sprint’s “Drive First” mobile application. The overarching message of that campaign is we can live without the “&” when referring to texting & driving, and the Sprint Drive First app can help remove the temptation to do both at the same time.