"All Day Breakfast"
McDonald’s recently announced that it would serve breakfast all day long. The treacherous 10:30 a.m. tires-screeching cutoff is gone at last. And you, world, rejoiced.
New TV spots capture real-life social posts from Egg McMuffin enthusiasts when they heard the news.
McDonald’s wanted to acknowledge that, for years, its customers asked for it, and so they shall receive. The campaign captures what people really said and brought a lighthearted humor to the comically enthusiastic tone used in social media.
In “Early Riser,” a man drives to work in the wee morning hours through Chicago’s Skyway Toll Bridge and hands an unsuspecting toll collector McDonald’s breakfast. The toll collector smiles at the driver, and he says to her, “See you at home.”
“DIY Wedding” takes the viewer through a picturesque wedding reception. The bride and groom mingle with their guests and glance over at the passing food trays, only to go back to socializing. When they get in the limousine to drive away, a McDonald’s meal is waiting for them with a note reading, “There’s never time to eat at your own wedding. Love, Dad.”
McDonald’s lemonade, made with real strawberries and real lemons, needed a real beat to help tell its story. Bright and fun, the latest TV work for the chain pops with color and action.
To promote its new Sirloin Third Pound Burger (available for a limited time only), McDonalds will air 25 different commercials with quick-witted comedy actor Max Greenfield, best known for his role as Schmidt on Fox’s “New Girl.”
Iconic + iconic + iconic. "Ingredients" (part of the greater "Choose Lovin'" campaign) uses minimalism to make a point - the classics don't need much context. The spot debuted during the 87th annual Academy Awards ceremony, paying homage to the famous films that have helped define the cinematic landscape.
"Pay With Lovin'"
What if you could pay for the Dollar Menu with something other than a dollar? During February 2015, a million customers were randomly chosen to pay with Lovin’. North America Chief Creative Officer Susan Credle remarked she was excited to be bringing back to McDonald’s the Lovin’ she remembers as a kid: “I'm bullish that this company can matter to people in a way it mattered to people when I was a little girl."
Our new spot for McDonald’s, called “Signs,” shows how franchises use the marquees under their iconic golden arches to bring a little lovin’ to the communities they serve in times of both joy and pain. Check out the new McDonald’s Tumblr for the powerful stories behind the signs.
A little more lovin’ can change a lot. Our new work for McDonald's (aptly titled "Archenemies") encourages age-old adversaries and classic competitors to come together over a simple but powerful thought: Choose Lovin’.
The story of a boy who finds what he believes to be a “lucky” penny on his way to school. However, from the moment he picks it up and throughout his day, his good luck seems to be running out. Just when he is about to give up on the power of the penny, he realizes it really was lucky all along. In the end, he decides to pass on the luck to someone less fortunate and gives away his penny to the Ronald McDonald House Charities.