Special K's "Defined by a Number"
Before we get a name, we get a number. And it’s the first of many numbers – regarding our weight and our shape – that define our value and limits our potential. It’s a universal truth, that throughout our lives, we allow these numbers to have power over our feelings.
"From Great Starts Come Great Things"
As the world gathers to honor the glory of the finish, Kellogg's celebrates the promise of a great start. In Kellogg's "From Great Starts Come Great Things" campaign, we dive into the journey of US Olympic Swimmer, Rebecca Soni, as she moves in reverse through the water going back to the start. Kellogg's highlights the start of the day, concluding the commercial from the beginning of Rebecca's journey and the portrayal of her younger-self saying "See you at breakfast."
"What Will You Gain When You Lose"
Special K reframed the weight loss conversation from deprivation to inspiration and showed women everywhere that it’s not about what you have to lose, it’s about all you have to gain. The integrated campaign included events, social media, online messages and videos, television, print and out of home advertising.