With dramatizations of cereal falling in slow motion against a black backdrop and a hush-toned voiceover, our latest work for Kellogg's elicits an appetite for cereal at an all-new time — when we’re settling in for the night and preparing for the day ahead. The iconic voice of Annie singing “Tomorrow” lulls us to sleep while the cereal bowl and its partners in crime are ready to greet us when the sun comes up. Read more in this New York Times piece.Watch
Delta Faucet's new spot seamlessly cuts together a montage of scenes with a little boy in toilet-time situations. He climbs a wooden stool to reach the seat. He stuffs toilet paper down the bowl. And, of course, he plays with the Delta Flush IQ technology waving his hand past the touch-free flush sensor.
Share your own messy moments on the Delta website or in social media using #HappiMess.Watch
Good hair day, bad hair day, up, down or none at all. The way we choose to wear our hair is an expression of who we are, and P&G’s Vidal Sassoon is asking all girls to rock their unique look with confidence. In this new spot from Leo Burnett, we follow a young girl’s hair into womanhood and watch her dare to #BeBold.Watch
This new campaign from Delta Faucet embraces life’s messy moments. When Delta innovations make getting clean just as beautiful as getting dirty, that’s “HappiMess.” Created by Leo Burnett Chicago, “HappiMess” is about living every day to its messiest. It allows people to see the beauty in the mess and remember that with messes come accomplishments, memories and fun.Watch
ComEd has developed a race for the ages to drive young women to enter STEM fields. Young women, ages 13-18, will pair with engineering mentors from ComEd to create electric race cars from recycled refrigerators. Encourage the girls via hashtag #Empower and follow their progress here. Don't miss the games on August 23 at 2 p.m. at the Field Museum.
Multivitamin brand Centrum takes stereotypes about aging to the court for a little one-on-one. In this short film by Leo Burnett Chicago, eight athletic men, ages 46-63, take on a group half their age in a round of streetball in Harlem’s Goat Park. The games and the players are real, and Centrum took a chance on the outcome only to see that the “old men” won four out of four games. With Centrum, it’s still possible to shoot threes at 53.Watch
When did the phrase ‘like a girl’ become so negative? Girls lose confidence more than twice as much as boys during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl,’ and P&G Always, Leo Burnett Chicago, London and Toronto, with the help of famous female documentarian Lauren Greenfield have designed a stirring rally cry to reverse this connotation and champion girls’ confidence in a new empowering campaign: #LikeAGirl.Watch / More Info
The Art Institute of Chicago and René Magritte invite the curious to eschew the obvious and Unthink their world in a first of its kind display, “Magritte: The Mystery of the Ordinary, 1926–1938” open June 24-October 13, 2014. The Unthink campaign, promoting this traditional exhibit, is anything but traditional. Engage with the Unthink campaign through provocative print and digital ads around the city of Chicago and download the mobile app. Join the conversation and prepare to Unthink everything you already know.