Mayhem exhibits the digital prowess of Allstate, whose recent campaign “Skip Punishment” from Leo Burnett Chicago is sure to send chills down your back.
The online video uses innovative technology to manipulate the “Skip Ad” button that many campaigns offer.
In the interactive spot, two options appear on the screen: “Skip Ad” and “Watch Ad.” Whatever you choose, Mayhem awaits.Full Article
In celebration of LGBT Pride Week and in advance of the Supreme Court’s ruling on same-sex marriage, Esurance launched an ad and social campaign called “#EqualDreams.” The spot was filmed at real wedding on June 13 in Chicago and centers around interviews with young children asked to describe their dream weddings. From volcanoes and apartment-sized donuts to snazzy outfits and lots and lots of puppies, the dreams they share have no boundaries. The film takes a turn when gay teens are asked to share their dreams for their weddings. Esurance believes that all dreams should be equal in the modern world. Watch the spot and share your story using #EqualDreams.Watch
Michigan native and television personality Keegan-Michael Key of Comedy Central’s “Key & Peele” is volunteering his time and talent for Leo Burnett Detroit’s latest work for the United Way. The tongue-in-cheek digital videos celebrate the organization’s impact on the community, drawing attention to the storied charity through irreverence and a unique brand of humor. Click here to learn more.Watch
Allstate’s “Out Holding Hands” campaign, now in year three, is centered around the company’s belief that holding hands out in public is a human right no matter who you love, and everyone should feel safe doing so. We have launched a new website for Allstate to promote this important message.
When users arrive at the landing page, they are invited to take selfies, extending their hands to show their support for the LGBT community. Each participant then becomes a part of a virtual hand-holding chain, which was kicked off by Eli Lieb, writer of the song “Safe in My Hands.” Visitors to the site can also download a remix of the song and watch the full video, released last year.Out Holding Hands Website
Firestone has launched two new campaigns within the overarching “Drive A Firestone” campaign for its Tire and Complete Auto Care divisions that acknowledge auto technicians as the artisans that they truly are, and remind truck owners to get the most out of their truck.More Info
To promote its new Sirloin Third Pound Burger (available for a limited time only), McDonalds will air 25 different commercials with quick-witted comedy actor Max Greenfield, best known for his role as Schmidt on Fox’s “New Girl.”
You can expect a funny, energy-packed “Lovin’ Reminder” every day until June 14.Learn More
Fifth Third Bank is working with employment solutions company NextJob, Inc. to help recent college graduates develop their personal brands and land employment.
After discovering that more than half of college graduates are unemployed six months after graduation, Fifth Third wants to try its hand at providing real, tangible help to young job seekers hoping to kick-off their careers.More Info