How Do You Fight Cancer?

Jul 2015

How Do You Fight Cancer?

In one way or another, cancer affects everyone. Fifth Third, the curious bank, wants to know how you fight it. From running a 10K or bringing dinner to a neighbor fighting cancer, share how you fight using #howifight and the bank will donate $1 to Stand Up To Cancer.

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Trading Up For Charity Close

Jul 2015

Trading Up For Charity

The Bottomless Toy Chest, an organization that delivers toys to children in pediatric oncology centers around Michigan and Northern Ohio, launched a new initiative entitled “Toy To Truck.” The activation, spearheaded by Leo Burnett Detroit, inventively asks for donors to “up-trade” small items until, finally, a truck is donated. Learn more at http://toytotruck.com/.

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When Life Gives You Lemons Close

Jul 2015

When Life Gives You Lemons

McDonald’s lemonade, made with real strawberries and real lemons ,needed a real beat to help tell its story. Bright and fun, the latest TV work for the chain pops with color and action.

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P&G Always Launches Always“#LikeAGirl Unstoppable” Video

Jul 2015

P&G Always Launches Always“#LikeAGirl Unstoppable” Video

Always continues its mission to be a champion for girls’ and women’s confidence through the launch of Always“#LikeAGirl Unstoppable” video. The campaign, based on new data uncovered in the recent Always Confidence and Puberty Survey, asks girls to smash the limitations that hold them back and prevent them from growing into the women they want to be.

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Skip at Your Own Risk — Mayhem Stars in “Skip Punishment” from Allstate

Jun 2015

Skip at Your Own Risk — Mayhem Stars in “Skip Punishment” from Allstate

Mayhem exhibits the digital prowess of Allstate, whose recent campaign “Skip Punishment” from Leo Burnett Chicago is sure to send chills down your back.

The online video uses innovative technology to manipulate the “Skip Ad” button that many campaigns offer.

In the interactive spot, two options appear on the screen: “Skip Ad” and “Watch Ad.” Whatever you choose, Mayhem awaits.

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Esurance Celebrates ‘#EqualDreams’ Close

Jun 2015

Esurance Celebrates ‘#EqualDreams’

In celebration of LGBT Pride Week and in advance of the Supreme Court’s ruling on same-sex marriage, Esurance launched an ad and social campaign called “#EqualDreams.” The spot was filmed at real wedding on June 13 in Chicago and centers around interviews with young children asked to describe their dream weddings. From volcanoes and apartment-sized donuts to snazzy outfits and lots and lots of puppies, the dreams they share have no boundaries. The film takes a turn when gay teens are asked to share their dreams for their weddings. Esurance believes that all dreams should be equal in the modern world. Watch the spot and share your story using #EqualDreams.

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New United Way Campaign Stars Keegan-Michael Key of “Key & Peele” Close

Jun 2015

New United Way Campaign Stars Keegan-Michael Key of “Key & Peele”

Michigan native and television personality Keegan-Michael Key of Comedy Central’s “Key & Peele” is volunteering his time and talent for Leo Burnett Detroit’s latest work for the United Way. The tongue-in-cheek digital videos celebrate the organization’s impact on the community, drawing attention to the storied charity through irreverence and a unique brand of humor. Click here to learn more.

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Allstate Launches Site to Celebrate Year Three of “Out Holding Hands”

Jun 2015

Allstate Launches Site to Celebrate Year Three of “Out Holding Hands”

Allstate’s “Out Holding Hands” campaign, now in year three, is centered around the company’s belief that holding hands out in public is a human right no matter who you love, and everyone should feel safe doing so. We have launched a new website for Allstate to promote this important message.

When users arrive at the landing page, they are invited to take selfies, extending their hands to show their support for the LGBT community. Each participant then becomes a part of a virtual hand-holding chain, which was kicked off by Eli Lieb, writer of the song “Safe in My Hands.” Visitors to the site can also download a remix of the song and watch the full video, released last year.

Out Holding Hands Website