Firestone Launches “Do Truck Stuff” and “Handcrafted” Campaigns

May 2015

Firestone Launches “Do Truck Stuff” and “Handcrafted” Campaigns

Firestone has launched two new campaigns within the overarching “Drive A Firestone” campaign for its Tire and Complete Auto Care divisions that acknowledge auto technicians as the artisans that they truly are, and remind truck owners to get the most out of their truck.

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McDonald’s Launches Sirloin Third Pound Burger

May 2015

McDonald’s Launches Sirloin Third Pound Burger

To promote its new Sirloin Third Pound Burger (available for a limited time only), McDonalds will air 25 different commercials with quick-witted comedy actor Max Greenfield, best known for his role as Schmidt on Fox’s “New Girl.”

You can expect a funny, energy-packed “Lovin’ Reminder” every day until June 14.

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Fifth Third Bank Launches Brand Of You Campaign

May 2015

Fifth Third Bank Launches Brand Of You Campaign

Fifth Third Bank is working with employment solutions company NextJob, Inc. to help recent college graduates develop their personal brands and land employment.

After discovering that more than half of college graduates are unemployed six months after graduation, Fifth Third wants to try its hand at providing real, tangible help to young job seekers hoping to kick-off their careers.

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This Mother’s Day, Put Your Heart To Paper

May 2015

This Mother’s Day, Put Your Heart To Paper

How would you tell your mom you love her without using the phrase “I love you?” Our new campaign for Hallmark explores that idea in a poignant social experiment.

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McDonald's at the Oscars Close

Feb 2015

McDonald's at the Oscars

Iconic + iconic + iconic. "Ingredients" (part of the greater "Choose Lovin'" campaign) uses minimalism to make a point - the classics don't need much context. The spot debuted during the 87th annual Academy Awards ceremony, paying homage to the famous films that have helped define the cinematic landscape.

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McDonald's Invites You to Pay With Lovin' Close

Jan 2015

McDonald's Invites You to Pay With Lovin'

This sneak peek at McDonald’s Super Bowl ad revealed a new way for customers to pay: Lovin’. Starting Monday through February 14, a million customers will be randomly chosen to pay with Lovin’. North America Chief Creative Officer Susan Credle is excited to be bringing back to McDonald’s the Lovin’ she remembers as a kid: “I'm bullish that this company can matter to people in a way it mattered to people when I was a little girl."

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McDonald's Teases Super Bowl Spot: A New Kind of Payment Close

Jan 2015

McDonald's Teases Super Bowl Spot: A New Kind of Payment

What if you could pay for the Dollar Menu with something other than a dollar? McDonald’s curious Super Bowl teaser touts a new form of payment that its restaurants will randomly accept in February…and customers seem pretty happy about it.

Stay tuned for more Super Bowl coverage. You won’t want to miss McDonald’s big reveal.

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Leo Burnett Brings a Little More Lovin' to McDonald's Close

Jan 2015

Leo Burnett Brings a Little More Lovin' to McDonald's

Our new spot for McDonald’s, called “Signs,” shows how franchises use the marquees under their iconic golden arches to bring a little lovin’ to the communities they serve in times of both joy and pain. Check out the new McDonald’s Tumblr for the powerful stories behind the signs.

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