How UnitedHealthcare Became a Consumer Brand

Aug 2015

How UnitedHealthcare Became a Consumer Brand

With seemingly endless ways to get into the healthcare system in America, UnitedHealthcare created a campaign that comically shows its understanding of the complex system—even if it’s an “Accidental Fall Into Storm Drain or Manhole.” The campaign garnered 25 million views online, ranked a perfect iSpot effectiveness score and has 98% positive sentiment in social media. Not to mention, next time you hear someone say, “I came in too hot,” you have UHC to thank.

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Cincinnati Bengals Help Fifth Third Bank Fight Cancer

Aug 2015

Cincinnati Bengals Help Fifth Third Bank Fight Cancer

Fifth Third Bank extends its partnership with Stand Up To Cancer in a new campaign featuring the Cincinnati Bengals and a die-hard fan fighting cancer. Firefighter Jon Frye, who spent 20 years saving lives as a first responder, is now fighting for his own life against cancer. Watch this inspirational video of the Bengals giving Jon a pep talk to fight cancer.

Learn more about the campaign in this interview with EVP, Creative Directors Jon Wyville and Dave Loew.

Interview
How a Hedgehog Is Spreading the Word About Healthy Eyes

Aug 2015

How a Hedgehog Is Spreading the Word About Healthy Eyes

As summer winds down, children are getting ready to head back to the classroom, and that means plenty of back-to-school preparations — but, there’s usually one thing almost always overlooked on those important checklists: care for that child’s eyes. Arc and Alcon teamed up to develop an interactive e-book that lets parents broach the subject of eye exams with their children. To read more about the book and get the inside scoop from Arc’s creative team, check out the...

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P&G Always Educates Us on the Global Confidence Teaching Curriculum

Aug 2015

P&G Always Educates Us on the Global Confidence Teaching Curriculum

For 30 years, P&G Always has been a champion of young girls’ confidence through its puberty education programs. Since the launch of its video #LikeAGirl in 2014, its mission has evolved into a global movement. Earlier this month, Always continued to make #LikeAGirl mean amazing things with the launch of the #LikeAGirl “Unstoppable” video, which encourages girls to smash the limitations that hold them back and instead be unstoppable. In its effort to continue empowering girls around the world, Always has launched the Global Confidence Teaching Curriculum. The program was unveiled at the #LikeAGirl Confidence Summit in New York on July 7.

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How Do You Fight Cancer?

Jul 2015

How Do You Fight Cancer?

In one way or another, cancer affects everyone. Fifth Third, the curious bank, wants to know how you fight it. From running a 10K or bringing dinner to a neighbor fighting cancer, share how you fight using #howifight and the bank will donate $1 to Stand Up To Cancer.

See How Others Fight
Trading Up For Charity Close

Jul 2015

Trading Up For Charity

The Bottomless Toy Chest, an organization that delivers toys to children in pediatric oncology centers around Michigan and Northern Ohio, launched a new initiative entitled “Toy To Truck.” The activation, spearheaded by Leo Burnett Detroit, inventively asks for donors to “up-trade” small items until, finally, a truck is donated. Learn more at http://toytotruck.com/.

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When Life Gives You Lemons Close

Jul 2015

When Life Gives You Lemons

McDonald’s lemonade, made with real strawberries and real lemons, needed a real beat to help tell its story. Bright and fun, the latest TV work for the chain pops with color and action.

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P&G Always Launches Always“#LikeAGirl Unstoppable” Video

Jul 2015

P&G Always Launches Always“#LikeAGirl Unstoppable” Video

Always continues its mission to be a champion for girls’ and women’s confidence through the launch of Always“#LikeAGirl Unstoppable” video. The campaign, based on new data uncovered in the recent Always Confidence and Puberty Survey, asks girls to smash the limitations that hold them back and prevent them from growing into the women they want to be.

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