Invesco launched a new marketing initiative, based on the premise that “Financial Noise is everywhere." Created by Leo Burnett to dramatize the importance of separating valuable investing knowledge from financial noise, the spot “Roger on a Monday" depicts Roger living out his day with four financial "experts" hovering around him at every moment.Watch
"Pick Up" cleverly tells the story of a young man skipping town with his bride-to-be. The couple runs into their fair share of obstacles along the way but above all, the film conveys that with Firestone tires on your car, you can handle the toughest job, even if it’s a mission of love.Watch
McDonald's "All Grown Up" is a heartwarming story about a little boy who wants to act grown up, but when his mom takes him to McDonald's, he can't resist the $2.99 Happy Meal. Created for McDonald's owner-operators of Chicago and Northwest Indiana, the spot makes a poignant nod to the Chicago scene by featuring a musical track performed by Chicago blues legend Eddy "The Chief" Clearwater and celebrated harmonica player Billy Branch. Enjoy!Watch
John Krasinski has been the voice of Esurance’s “Insurance for the Modern World” advertising campaign since its launch in December 2011. Super Bowl Sunday's commercial was the first time that he appeared on camera as part of that campaign, which was developed by Leo Burnett Chicago. Esurance saved 30 percent on buying the first spot following the Super Bowl so in the name of goodwill they gave away that savings, which amounted to 1.5 million dollars, to one lucky person.
If you missed the grand unveil on Jimmy Kimmel Live, check it out here.
And check out our Slideshare page to review an impressive infographic of results.
Leo Burnett Chicago's latest campaign for Fifth Third draws on the Curious Bank's teaming with the grassroots Stand Up To Cancer - the groundbreaking foundation that pairs their own version of "dream teams" with those battling the disease that affects so many.
To join the conversation, use #PayToTheOrderOf and head over to the Fifth Third site.Watch