Skip at Your Own Risk — Mayhem Stars in “Skip Punishment” from Allstate

Jun 2015

Skip at Your Own Risk — Mayhem Stars in “Skip Punishment” from Allstate

Mayhem exhibits the digital prowess of Allstate, whose recent campaign “Skip Punishment” from Leo Burnett Chicago is sure to send chills down your back.

The online video uses innovative technology to manipulate the “Skip Ad” button that many campaigns offer.

In the interactive spot, two options appear on the screen: “Skip Ad” and “Watch Ad.” Whatever you choose, Mayhem awaits.

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Esurance Celebrates ‘#EqualDreams’ Close

Jun 2015

Esurance Celebrates ‘#EqualDreams’

In celebration of LGBT Pride Week and in advance of the Supreme Court’s ruling on same-sex marriage, Esurance launched an ad and social campaign called “#EqualDreams.” The spot was filmed at real wedding on June 13 in Chicago and centers around interviews with young children asked to describe their dream weddings. From volcanoes and apartment-sized donuts to snazzy outfits and lots and lots of puppies, the dreams they share have no boundaries. The film takes a turn when gay teens are asked to share their dreams for their weddings. Esurance believes that all dreams should be equal in the modern world. Watch the spot and share your story using #EqualDreams.

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New United Way Campaign Stars Keegan-Michael Key of “Key & Peele” Close

Jun 2015

New United Way Campaign Stars Keegan-Michael Key of “Key & Peele”

Michigan native and television personality Keegan-Michael Key of Comedy Central’s “Key & Peele” is volunteering his time and talent for Leo Burnett Detroit’s latest work for the United Way. The tongue-in-cheek digital videos celebrate the organization’s impact on the community, drawing attention to the storied charity through irreverence and a unique brand of humor. Click here to learn more.

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Allstate Launches Site to Celebrate Year Three of “Out Holding Hands”

Jun 2015

Allstate Launches Site to Celebrate Year Three of “Out Holding Hands”

Allstate’s “Out Holding Hands” campaign, now in year three, is centered around the company’s belief that holding hands out in public is a human right no matter who you love, and everyone should feel safe doing so. We have launched a new website for Allstate to promote this important message.

When users arrive at the landing page, they are invited to take selfies, extending their hands to show their support for the LGBT community. Each participant then becomes a part of a virtual hand-holding chain, which was kicked off by Eli Lieb, writer of the song “Safe in My Hands.” Visitors to the site can also download a remix of the song and watch the full video, released last year.

Out Holding Hands Website
Firestone Launches “Do Truck Stuff” and “Handcrafted” Campaigns

May 2015

Firestone Launches “Do Truck Stuff” and “Handcrafted” Campaigns

Firestone has launched two new campaigns within the overarching “Drive A Firestone” campaign for its Tire and Complete Auto Care divisions that acknowledge auto technicians as the artisans that they truly are, and remind truck owners to get the most out of their truck.

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McDonald’s Launches Sirloin Third Pound Burger

May 2015

McDonald’s Launches Sirloin Third Pound Burger

To promote its new Sirloin Third Pound Burger (available for a limited time only), McDonalds will air 25 different commercials with quick-witted comedy actor Max Greenfield, best known for his role as Schmidt on Fox’s “New Girl.”

You can expect a funny, energy-packed “Lovin’ Reminder” every day until June 14.

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Fifth Third Bank Launches Brand Of You Campaign

May 2015

Fifth Third Bank Launches Brand Of You Campaign

Fifth Third Bank is working with employment solutions company NextJob, Inc. to help recent college graduates develop their personal brands and land employment.

After discovering that more than half of college graduates are unemployed six months after graduation, Fifth Third wants to try its hand at providing real, tangible help to young job seekers hoping to kick-off their careers.

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This Mother’s Day, Put Your Heart To Paper

May 2015

This Mother’s Day, Put Your Heart To Paper

How would you tell your mom you love her without using the phrase “I love you?” Our new campaign for Hallmark explores that idea in a poignant social experiment.

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