Leo Burnett Business launches the new “What Drives You” campaign for Avis, celebrating the personal journeys of accomplished professionals. The spot features TOMS founder Blake Mycoskie, and the online video series includes astronaut Leland Melvin, GILT cofounders Alexis Maybank and Alexandra Wilson and CSI creator Anthony Zuiker. The campaign, promoting Avis’ Signature Series of luxury brand cars, offers the chance to win a new BMW and a trip to NYC for professional mentorship.Watch
Some injuries are less painful than the embarrassment caused by explaining to the doctor how they happened. From kitchen accidents to dance moves gone wrong, there are thousands of ways you can get injured and thus, thousands upon thousands of ways to get into the health care system.
UnitedHealthcare’s “Ways In” uses humor and real-life scenarios, based on ICD-9 codes, to dramatize the ways people find their way into the complicated health care system and depicts how UnitedHealthcare can help consumers navigate it. In “Our Song,” a couple acts out a very famous cinematic dance scene — and as you can guess, it does not end well.Watch
To help celebrate International Women’s Day, Chicago, London and Toronto Always teams released a new video entitled “Always #LikeAGirl—Stronger Together,” which continues their mission to build girls’ confidence at puberty and make the phrase #LikeAGirl mean amazing things. The video encourages females across the globe to come together and show all the awesome things they do “like a girl.” Watch it here.Watch
Iconic + iconic + iconic. "Ingredients" (part of the greater "Choose Lovin'" campaign) uses minimalism to make a point - the classics don't need much context. The spot debuted during the 87th annual Academy Awards ceremony, paying homage to the famous films that have helped define the cinematic landscape.Watch
In the latest for Hallmark, real life couples share what they love about their partners without relying on the word “love.” Watch Bob and Kim talk about what’s kept them together for 56 years and get to know the other six couples here. You might feel inspired to #PutYourHeartToPaper and say more than “I love you” this Valentine’s Day.Watch
P&G Secret’s Mean Stinks held the Biggest. Assembly. Ever. to combat girl-on-girl cyber bullying. The assembly, hosted by anti-bullying activist Keenan West in an L.A middle school and broadcast live online to 2,000 schools across the country, featured the cast of the new movie “The Duff” sharing their own stories of cyber bullying. Check out the inspiring Tumblr, and follow #MeanStinks all year for updates and resources.
After a successful and much talked-about Super Bowl launch, Esurance’s “Sorta” campaign continues with this new spot, “Sorta Teacher.” Because not everyone who knows how to teach a lesson is someone you’d want to see at parent-teacher conferences. “Sorta” your kid’s teacher is definitely not your kid’s teacher, and sorta you just isn’t you.Watch
For Super Bowl XLIX, Esurance gave Breaking Bad fans a surprise treat they never thought they’d see again. Bryan Cranston is back as Walter White, who is “sorta” like your pharmacist, in this new ad for Esurance highlighting their customizable insurance plans.Watch