ComEd has developed a race for the ages to drive young women to enter STEM fields. Young women, ages 13-18, will pair with engineering mentors from ComEd to create electric race cars from recycled refrigerators. Encourage the girls via hashtag #Empower and follow their progress here.
Multivitamin brand Centrum takes stereotypes about aging to the court for a little one-on-one. In this short film by Leo Burnett Chicago, eight athletic men, ages 46-63, take on a group half their age in a round of streetball in Harlem’s Goat Park. The games and the players are real, and Centrum took a chance on the outcome only to see that the “old men” won four out of four games. With Centrum, it’s still possible to shoot threes at 53.Watch
The Art Institute of Chicago and René Magritte invite the curious to eschew the obvious and Unthink their world in a first of its kind display, “Magritte: The Mystery of the Ordinary, 1926–1938” open June 24-October 13, 2014. The Unthink campaign, promoting this traditional exhibit, is anything but traditional. Engage with the Unthink campaign through provocative print and digital ads around the city of Chicago and download the mobile app. Join the conversation and prepare to Unthink everything you already know.
When did the phrase ‘like a girl’ become so negative? Girls lose confidence more than twice as much as boys during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl,’ and P&G Always, Leo Burnett Chicago, London and Toronto, with the help of famous female documentarian Lauren Greenfield have designed a stirring rally cry to reverse this connotation and champion girls’ confidence in a new empowering campaign: #LikeAGirl.Watch / More Info
Everyone deserves to be in good hands. From Allstate’s #OutHoldingHands campaign comes an animated short film featuring new single “Safe In My Hands” by singer-songwriter Eli Leib. The film is founded on the simple significance of holding hands, a public, universally understood gesture of love, acceptance and support. June is LGBT Pride Month, and Allstate invites audiences to participate, uploading photos of displays of affection using the hashtag #OutHoldingHands.Watch
Fifth Third Bank launched "Reemployment" to help job seekers get back to work sooner. Showcasing several real job seekers, the campaign takes a creative approach to helping those out of work while involving the public to curb unemployment.
By visiting 53.com/reemploy, the public can utilize their own social networks to expand the job seekers’ reach, especially with potential employers, in ways that would be otherwise impossible. For every 53 retweets, Fifth Third will fund a job search coaching package for another unemployed person.Watch
Invesco launched a new marketing initiative, based on the premise that “Financial Noise is everywhere." Created by Leo Burnett to dramatize the importance of separating valuable investing knowledge from financial noise, the spot “Roger on a Monday" depicts Roger living out his day with four financial "experts" hovering around him at every moment.Watch
From h.h. gregg's new campaign "Happy Homes" comes "Boxes," a heartfelt spot that illustrates cute neighborhood kids pulling together boxes from recent h.h. gregg purchases to create the coolest cardboard backyard clubhouse ever. It's those purchases that help families fill their homes with happy.Watch